The Sport Management program area serves the University, the public, and professional communities by providing opportunities for learning, research, scholarship, service, and leadership through service and learning-centered activities, publications and presentations, and mentoring students, colleagues, and practitioners. Courses of study stress development of programming and management competencies in organizing, planning, and budgeting within a variety of settings. Students are involved in learning the basics of sport management. The program is nationally approved and recognized by the National Association for Sport and Physical Education and the North American Society for Sport Management.

Sport Management is any combination of skills related to planning, organizing, directing, controlling, budgeting, leading, and evaluating within the context of any organizational entity whose primary product or service is related to sport and/or physical activity.

There are basically two types of sport organizations — private and public. The private organizations are divided into two camps — for-profit and not-for-profit. The for-profit include such organizations as professional sport teams, and commercial health, fitness, racquet, and golf clubs. The not-for-profit entities are yacht clubs, tennis clubs, golf clubs, swim clubs, etc. The public entities fall into two groups — official and voluntary. The official public entities are tax supported and financially managed by federal, state, or local governments. Whereas the voluntary organizations are not affiliated with the government and do not receive any tax support, such as YM and YWCAs, Boys and Girls clubs, and wellness centers.

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